Because many different competitors sell the same exact product, the retailer needs to get the consumer to prefer them.

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They do so by giving them something that is exclusive. In the case of Nicorette and Nicoderm CQ, GSK’s quit smoking aids, many retailers had already partnered with them to create differentiating, exclusive support programs to attract consumers and help them quit.



But there is no retailer like Target.

 

And no consumer as smart, stylish and connected as the Target consumer.



The answer was Quit by Design, exclusively at Target. An intuitive and responsive quit plan that learns each Target guest’s smoking habits and then designs a customized quit smoking plan to fit. It will find the right product, set preferences, guide and support along the journey, adapt to quitting behaviors and occasionally check in for optimization. And the more you use it, the more it learns and the more it helps.



No two quit plans will be the same because no two smokers are the same.

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And as with everything at Target, quitting smoking is a beautifully designed thing.