This on shelf video content was created to address the issues of safety, usage confusion and efficacy that were swirling around alli, GSK’s weight loss medication.  The videos played in aisle at Walmart via interactive monitors.​
GSK needed to dispel fears, educate people about the product’s safety and motivate trial in order to drive more alli purchases at Walmart.
There is nothing more powerful than an advocate.

A regular person like you who says if I can do it you can too. We easily found real people, alli success stories, willing to give testimonial about their positive experiences with alli. The resulting videos were emotional and highly motivating.

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